In every city there is some great idea waiting to be done with distinction – James Michener
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It is doubtful that Michener had the Augusta National golf course and the Masters Tournament in mind when he first made the above statement – but he could have used it as a sterling example.
In 1934 the first Masters Tournament was held on the new golf course funded by Bobby Jones and designed by Alister MacKenzie.
Today it surely must be the most distinctive golf tournament in the world. Three points to consider:
1. The Masters is the only one of the four “Major Tournaments” played on the same course every year.
2. Even the bridges have names that add to the distinction – Hogan, Nelson, Sarazen.
3. An additional award to the winner is the distinctive Green Jacket.
For any city wishing to execute an idea with distinction, the Masters in Augusta could make a good case study.
The first round of the 2009 Masters is today. To read about its unusual TV contract and more see Fortune magazine, March 30, 2009, p. 13.
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